Academic Journal
Evaluation Results of a 21st Birthday Card Program Targeting High-Risk Drinking
| العنوان: | Evaluation Results of a 21st Birthday Card Program Targeting High-Risk Drinking |
|---|---|
| اللغة: | English |
| المؤلفون: | Hembroff, Larry, Atkin, Charles, Martell, Dennis, McCue, Cindy, Greenamyer, Jasmine T. |
| المصدر: | Journal of American College Health. Nov 2007 56(3):325-332. |
| الاتاحة: | Heldref Publications. 1319 Eighteenth Street NW, Washington, DC 20036-1802. Tel: 800-365-9753; Tel: 202-296-6267; Fax: 202-293-6130; e-mail: subscribe@heldref.org; Web site: http://www.heldref.org |
| Peer Reviewed: | Y |
| Page Count: | 8 |
| تاريخ النشر: | 2007 |
| نوع الوثيقة: | Journal Articles Reports - Evaluative |
| Education Level: | Higher Education |
| Descriptors: | Program Evaluation, Program Effectiveness, Young Adults, Drinking, Alcohol Abuse, Prevention, College Students, Interviews, Alcohol Education, Gender Differences, Student Attitudes, Parent Role |
| مصطلحات جغرافية: | Michigan |
| DOI: | 10.3200/JACH.56.3.325-336 |
| تدمد: | 0744-8481 |
| مستخلص: | The B.R.A.D. Birthday Card initiative was started on the campus of Michigan State University (MSU) in April 1999. MSU administrators send the safe-drinking 21st birthday card (B.R.A.D.) and laminated wallet card to students shortly before their 21st birthday. Objective: To evaluate the effectiveness of the 21st birthday card, MSU and B.R.A.D., Inc, applied for and were awarded a 2-year US Department of Education grant in 2001. Participants: The authors surveyed 1,731 students within 2 weeks of their 21st birthday. Methods: Of all students turning 21 years old during the study, the authors randomly selected students for each group. A control group received no card. All others received the standard B.R.A.D. card or a gender-tailored message card. Results: Key findings include: 74% of students saved part of the card, 65% shared the card with family or friends, 22% reported thinking about the card during their celebration, 12% reported drinking less because of the card, 15% reported learning something new about alcohol poisoning, and 98% believed that MSU and B.R.A.D. should continue sending cards to students. Conclusions: Receiving, reading, and recalling the content of the B.R.A.D. card appears to reduce the total number of drinks a celebrant consumes. (Contains 2 tables.) |
| Abstractor: | Author |
| Number of References: | 6 |
| Entry Date: | 2008 |
| رقم الانضمام: | EJ781645 |
| قاعدة البيانات: | ERIC |
| تدمد: | 0744-8481 |
|---|---|
| DOI: | 10.3200/JACH.56.3.325-336 |