Academic Journal
Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics
| العنوان: | Certified Ethical Advertising Executive: An Online Tool for Teaching Advertising Ethics |
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| اللغة: | English |
| المؤلفون: | Anna R. McAlister (ORCID |
| المصدر: | Journal of Advertising Education. 2024 28(2):83-95. |
| الاتاحة: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 13 |
| تاريخ النشر: | 2024 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Ethics, Advertising, Business Administration Education, Undergraduate Students, Certification, Marketing, Course Descriptions, Student Attitudes, Instructional Effectiveness, Online Courses |
| DOI: | 10.1177/10980482241285007 |
| تدمد: | 1098-0482 2516-1873 |
| مستخلص: | This study examines the value of a new certification program designed to teach nine principles of ethical advertising. The Certified Ethical Advertising Executive (CEAE) certificate course was added to the curriculum in two undergraduate marketing courses in Fall of 2023. The same courses were taught by the same instructors in the semester prior (Spring 2023). The only substantive difference between the two semesters was that students in the Fall semester were required to complete the CEAE course as a course assignment. An online survey was used to measure students' attitudes toward advertising ethics at the end of each semester. Results showed significant shifts on 9 of 12 survey metrics. The authors conclude that the CEAE course is an effective tool for teaching ethical advertising principles in the university setting. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| رقم الانضمام: | EJ1445532 |
| قاعدة البيانات: | ERIC |
| تدمد: | 1098-0482 2516-1873 |
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| DOI: | 10.1177/10980482241285007 |