Academic Journal
Exploring Communication in Agricultural and Environmental Science Graduate Student Recruitment: A Media Richness Approach
| العنوان: | Exploring Communication in Agricultural and Environmental Science Graduate Student Recruitment: A Media Richness Approach |
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| اللغة: | English |
| المؤلفون: | Allison R. Byrd (ORCID |
| المصدر: | Journal of Agricultural Education. 2024 65(2):177-190. |
| الاتاحة: | American Association for Agricultural Education. P.O. Box 7607, Department of Agricultural and Extension Education, Raleigh, NC 27695. Web site: https://jae-online.org/index.php/jae/index |
| Peer Reviewed: | Y |
| Page Count: | 14 |
| تاريخ النشر: | 2024 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Graduate Students, Student Recruitment, College Enrollment, Agricultural Education, Environmental Education, Graduate Study, Mass Media Use, Mass Media, Communications, Synchronous Communication, Telecommunications |
| مصطلحات جغرافية: | Georgia |
| تدمد: | 1042-0541 2162-5212 |
| مستخلص: | Demand exists for a workforce with graduate degrees in agricultural and environmental sciences. However, research on effective graduate student recruitment into colleges of agricultural and environmental sciences (CAES) is limited. Prospective graduate students consider distinctive factors when selecting an institution, necessitating further examination of their communication channel use. Media richness theory posits communication media are on a continuum of leanness to richness, and agricultural communicators can select the proper medium for an audience based on the message and its richness. The purpose of this study was to explore the effects of media richness during the recruitment of prospective graduate students. Nineteen graduate students representing 10 departments within a CAES participated in semi-structured interviews. Qualitative inductive coding revealed three prominent communication channel themes: online, indirect, and direct. Findings indicated participants began their journey using indirect and online channels with less personalization and moved into richer media with the capacity for immediate feedback as their interest increased. Participants expressed disappointment at online channels with outdated information because they felt impersonal. Participants preferred phone or zoom calls as rich media to understand institutional culture, valuing personalization and immediate feedback from current students. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| URL الوصول: | https://jae-online.org/index.php/jae/article/view/2454/2318 |
| رقم الانضمام: | EJ1435971 |
| قاعدة البيانات: | ERIC |
| تدمد: | 1042-0541 2162-5212 |
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