Academic Journal
Hispanic-Serving Artificial Intelligence: Do Hispanic-Serving Institutions Use Chatbots and Can They Speak Spanish?
| العنوان: | Hispanic-Serving Artificial Intelligence: Do Hispanic-Serving Institutions Use Chatbots and Can They Speak Spanish? |
|---|---|
| اللغة: | English |
| المؤلفون: | Z. W. Taylor, Guillermo Ortega, Susana H. Hernández |
| المصدر: | Teachers College Record. 2024 126(3):30-53. |
| الاتاحة: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 24 |
| تاريخ النشر: | 2024 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Hispanic American Students, Minority Serving Institutions, Artificial Intelligence, Man Machine Systems, Natural Language Processing, Web Sites, English, Spanish, Language Usage, Access to Information, Spanish Speaking, Technology Uses in Education |
| DOI: | 10.1177/01614681241252298 |
| تدمد: | 0161-4681 1467-9620 |
| مستخلص: | Background or Context: Although many scholars have evaluated how Hispanic-serving institutions (HSIs) "serve" and can better "serve" Latinx students and their communities, scant research has integrated artificial intelligence (AI) technology within this evaluation of diversity and "servingness." With institutions of higher education continuing to explore ways to integrate AI into their everyday operations, it is critical to understand whether HSIs are leveraging AI chatbot technology, given this specific technology's ubiquity in modern society. Purpose, Objective, Research Question, or Focus of Study: This study aimed to evaluate whether HSIs employ AI chatbot technology on their websites and the usability of this technology in accessing admissions information in English and Spanish. As a result, this study analyzes all 558 Hispanic-serving institution (.edu) websites and interacts with embedded AI chatbots to evaluate whether HSIs utilize chatbots and if these chatbots are engineered or staffed to communicate with Spanish-speaking audiences. Research Design: This study employed a mixed methods approach, utilizing qualitative and quantitative data collection and analysis methods. Given the study's emphasis on human-computer interaction, the researchers also engaged with interactive research methods to perform artificial intelligence testing. Conclusions or Recommendations: Findings suggest roughly 20% of HSIs employ AI chatbots, but far fewer use bilingual English/Spanish chatbots (12%). However, HSIs are equally as likely to staff English (20%) live agents as Spanish (21%) live agents when users are elevated from AI. Our findings demonstrate the importance of having Spanish and bilingual information embedded into HSIs to truly "serve" Latinx students and their families (Garcia, 2019). More specifically, Spanish should be incorporated within technological spaces where Latinx students and their communities may seek HSI information to pursue higher education such as how to apply for admission and financial aid. Ultimately, HSIs must consider how technology services like AI chatbots provide resources and answer questions in Spanish to ensure equitable access to information for Latinx students, their families, and their communities. Moreover, HSI leadership must continue to explore how HSIs may be transformed through technological innovation, such as artificial intelligence integration within digital spaces, including the HSI's website. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| رقم الانضمام: | EJ1428878 |
| قاعدة البيانات: | ERIC |
| تدمد: | 0161-4681 1467-9620 |
|---|---|
| DOI: | 10.1177/01614681241252298 |