التفاصيل البيبلوغرافية
| العنوان: |
How to influence consumers’ purchase intention toward electric vehicles |
| المؤلفون: |
Coelho, João Miguel Porfírio Romão Pereira |
| المساهمون: |
Oliveira, Tiago André Gonçalves Félix de, RUN |
| سنة النشر: |
2023 |
| مصطلحات موضوعية: |
Electric Vehicles, Purchase Intention, Attitude towards EVs, Influence Factors, Policy perceptions, Consumer social attributes, EV technical attributes, Social Influence, Portugal, SDG 7 - Affordable and clean energy, SDG 9 - Industry, innovation and infrastructure, SDG 11 - Sustainable cities and communities, SDG 12 - Responsible production and consumption, SDG 13 - Climate action |
| الوصف: |
Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research and CRM |
| Description (Translated): |
We cannot maintain our Earth’s ecosystems or continue to function as we do if more sustainable choices are not made. If harmful processes are maintained with no change, it is likely that we will run out of fossil fuels, huge numbers of animal species will become extinct, and the atmosphere will be irreparably damaged. The transportation sector is threatening the sustainable balance, being one of the major sources of carbon dioxide and greenhouse gas emissions. Electrical Vehicles (EVs) are evolving, and its technology could be presented as a consistent solution to fight against gas emissions. Therefore, this research will be focusing on understanding the driving factors associated with electric vehicle (EV) purchases, such as consumer social attributes, EV attributes, and policy perceptions. With these findings, this research intends to help all environment participants to accelerate EVs adoption by providing insights on what Portuguese consumer’s value the most. The analysis was conducted using Structural Equation Model (SEM). As data source, information was collected through an online survey performed to Portuguese consumers. The results have proven, with high significance, that attitude acts as a mediator between the factors included in the categories described above and purchase intention. Several factors have shown significance, mostly with attitude towards EV that indirectly influences purchase intention. The following variables have shown significance with attitude: perceived informative policy; perceived convenience policy; perceived green value; perceived behavior control; face-consciousness; charging risk. Additionally, the variables that showed significance with purchase intention: perceived behavior control; charging risk; attitude. Furthermore, a moderating effect was found. Gender seems to moderate the relationship of attitude with purchase intention. |
| Contents Note: |
TID:203240910 |
| وصف الملف: |
application/pdf |
| اللغة: |
English |
| الاتاحة: |
http://hdl.handle.net/10362/150671 |
| Rights: |
open access |
| رقم الانضمام: |
rcaap.com.unl.run.unl.pt.10362.150671 |
| قاعدة البيانات: |
RCAAP |