Electronic Resource
Googling Referendum Campaigns: Analyzing Online Search Patterns Regarding Swiss Direct-Democratic Votes
| العنوان: | Googling Referendum Campaigns: Analyzing Online Search Patterns Regarding Swiss Direct-Democratic Votes |
|---|---|
| المؤلفون: | Blassnig, Sina; https://orcid.org/0000-0002-7815-0186, Mitova, Eliza; https://orcid.org/0000-0002-4463-0042, Pfiffner, Nico; https://orcid.org/0000-0003-3347-5267, Reiss, Michael V; https://orcid.org/0000-0002-6094-9985 |
| المصدر: | Blassnig, Sina; Mitova, Eliza; Pfiffner, Nico; Reiss, Michael V (2023). Googling Referendum Campaigns: Analyzing Online Search Patterns Regarding Swiss Direct-Democratic Votes. Media and Communication, 11(1):19-30. |
| بيانات النشر: | Cogitatio Press 2023-01-31 |
| نوع الوثيقة: | Electronic Resource |
| مستخلص: | In direct democracies, voters are faced with considerable information demands. Although search engines are an important gateway to political information, it is still unclear what role they play in citizens’ information behavior regarding referendum campaigns. Moreover, few studies have examined the search terms that citizens use when searching for political information and the potential “user-input biases” in this regard. Therefore, we investigate to what extent citizens search online for information about upcoming referendums and what differences emerge between proponents, opponents, and non-voters regarding the search terms they used and the results they visited, related to three national ballot proposals voted on in Switzerland on November 28, 2021. The study combines cross-sectional survey data with longitudinal digital trace data containing participants’ Google Search histories obtained through data donations. Our findings show that participants rarely used Google to search for information about upcoming referendums. Moreover, most ballot-related searches employed rather neutral search terms. Nevertheless, a qualitative analysis of the search terms points to differences between different voting groups, particularly for the most prominent proposal around a Covid-19 law. The study provides interesting insight into how citizens search for information online during national referendum campaigns. |
| مصطلحات الفهرس: | Department of Communication and Media Research, 070 News media, journalism & publishing, Communication; data donation; direct democracy; Google; online search patterns; political information; referendum campaigns, Journal Article, PeerReviewed, info:eu-repo/semantics/article, info:eu-repo/semantics/publishedVersion |
| URL: | 10.17645/mac.v11i1.6030 |
| الاتاحة: | Open access content. Open access content info:eu-repo/semantics/openAccess Creative Commons: Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
| ملاحظة: | application/pdf info:doi/10.5167/uzh-229144 English English |
| Other Numbers: | CHUZH oai:www.zora.uzh.ch:229144 https://www.zora.uzh.ch/id/eprint/229144/1/MaC_11_1____Googling_Referendum_Campaigns__Analyzing_Online_Search_Patterns_Regarding_Swiss_Direct_Democratic_Votes.pdf info:doi/10.5167/uzh-229144 info:doi/10.17645/mac.v11i1.6030 urn:issn:2183-2439 1443050616 |
| المصدر المساهم: | HAUPTBIBLIOTHEK UNIV OF ZURICH From OAIster®, provided by the OCLC Cooperative. |
| رقم الانضمام: | edsoai.on1443050616 |
| قاعدة البيانات: | OAIster |
| الوصف غير متاح. |