التفاصيل البيبلوغرافية
| العنوان: |
Návrh business plánu a marketingové strategie pro WatersportsComplex Praha |
| Alternate Title: |
Business plan and marketing strategy propositon for Watersports Complex Praha |
| المؤلفون: |
Lazar, Michal |
| Thesis Advisors: |
Průša, Přemysl, Kucka, Miroslav |
| بيانات النشر: |
Vysoká škola ekonomická v Praze, 2013. |
| سنة النشر: |
2013 |
| المجموعة: |
Czech ETDs |
| مصطلحات موضوعية: |
marketingová strategie, market analysis, analýza trhu, strategický marketing, strategic marketing, podnikatelský plán, marketing strategy, business plan |
| الوصف: |
Master thesis is created in order to provide materials for business plan and marketing strategy of sports--recreational complex. Theoretical part deals with the notions marketing, strategic management and marketing management. Last part is focused on process of marketing strategy development. In practical part are developed business conception and marketing strategy with costs estimation. This part is based on market and customer analysis. |
| Original Identifier: |
oai:invenio.nusl.cz:197621 |
| نوع الوثيقة: |
masterThesis |
| اللغة: |
Slovak |
| الاتاحة: |
http://www.nusl.cz/ntk/nusl-197621 |
| Rights: |
info:eu-repo/semantics/restrictedAccess |
| رقم الانضمام: |
edsndl.nusl.cz.oai.invenio.nusl.cz.197621 |
| قاعدة البيانات: |
Networked Digital Library of Theses & Dissertations |