التفاصيل البيبلوغرافية
| العنوان: |
Vizuální merchandising a dispoziční řešení malých prodejen s potravinami na Jižní Moravě |
| المؤلفون: |
Stöhrová, Marika |
| سنة النشر: |
2014 |
| المجموعة: |
Czech ETDs |
| مصطلحات موضوعية: |
dispoziční řešení, vizuální merchandising, chování spotřebitele |
| الوصف: |
This diploma thesis focuses on analysis of activities of merchandising in grocery stores. It aims to identify factors that influence customer when deciding about selection purchase. The main goal of this thesis is to evaluate placement and arrangement units in Southern Moravia. It also identifies mistakes retailers make, and provides customers expectation on an ideal grocery store. Objectives are achieved through quantitative and qualitative research. The questionnaire survey was conducted on a sample of 339 respondents. The survey was supplemented with personal visits of 30 retail stores. Collected data after processing were a ground for formulation of recommendations for grocery stores in respect of layout design and arrangement of assortment. |
| Original Identifier: |
oai:invenio.nusl.cz:179790 |
| نوع الوثيقة: |
masterThesis |
| اللغة: |
Czech |
| الاتاحة: |
http://www.nusl.cz/ntk/nusl-179790 |
| Rights: |
info:eu-repo/semantics/restrictedAccess |
| رقم الانضمام: |
edsndl.nusl.cz.oai.invenio.nusl.cz.179790 |
| قاعدة البيانات: |
Networked Digital Library of Theses & Dissertations |