Dissertation/ Thesis
Investigation on Business Value of Artificial Intelligence with Event Study Methodology
| العنوان: | Investigation on Business Value of Artificial Intelligence with Event Study Methodology |
|---|---|
| Alternate Title: | 以事件研究法探討人工智慧的商業價值 |
| المؤلفون: | LEE, YU-TSUNG, 李昱璁 |
| Thesis Advisors: | HUANG,CHENG-KUEI, 黃正魁 |
| سنة النشر: | 2019 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 107 As the advance of artificial intelligence (AI) technology, more and more enterprises commence to conduct AI for developing their own competitive advantage and increasing their business value. In order to reveal the value added of AI implementation, this study adopts an event study methodology to capture the abnormal return resulted from the announcement of AI implementation. According to the empirical result of this study, in response to the announcement of AI implementation, there would be significantly positive abnormal returns on the event day. With respect to the grouping analysis, there would be significantly different in average cumulative abnormal returns between the announcement with detailed information and without detailed information. In addition, there would present a significant difference in average cumulative abnormal returns between the IT-companies and non-IT companies on the event day. Ultimately, in the content analysis, only one characteristic, the frequency of negative words, is modestly negative correlated with average cumulative abnormal returns. |
| Original Identifier: | 107CCU00121021 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 37 |
| الاتاحة: | http://ndltd.ncl.edu.tw/handle/zyvmrg |
| رقم الانضمام: | edsndl.TW.107CCU00121021 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |