Dissertation/ Thesis
A Study of Travel Motivation and Travel Consumer Behavior : A Case of Elementary School Teachers in Fong Shan District, Kaohsiung City
| العنوان: | A Study of Travel Motivation and Travel Consumer Behavior : A Case of Elementary School Teachers in Fong Shan District, Kaohsiung City |
|---|---|
| Alternate Title: | 休閒旅遊的動機與旅遊消費行為的研究-以高雄市鳳山區國小教師為例 |
| المؤلفون: | LIN, HSIAO-YU, 林小瑜 |
| Thesis Advisors: | Lin, Sheng-Feng, 林聖峰 |
| سنة النشر: | 2018 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 106 This study aims to explore the travel motivation and travel consumer behavior of elementary school teachers in Fong-Shang District of Kaohsiung City. By giving out 490 ueationaires to elemaentary school teachers, the data of 462 effective questionaires are analyzed. The result data was analyzed with SPSS by Descriptive Statistical Analysis, Independent-Samples T-test, One-way ANOVA and Scheffe’s method. The major results are list as follows: First, the highest dimension of travel motivation of elementary school teachers in Fong-Shan District is physiological factor. Second, teachers with different backgrond variables: gender, the year of service, and job position had significant differences on their travel motivation. Third, the result of travel consumer behavior of teachers in Fong-Shan Distric was showed domestic tourism is the most popular tourist area, with regard to the gathering of travel information, the most favored method is websites, the average travel times of one year is 1 to 3 times, the average travel days of a tour is 1 to 3 days, summer vacation is considered the best time to go travelling, family members are the main travel companions, most people prefer backpacking, the traveling expense one year is over TWD 50000 and under TWD 100000, the most intention of traveling is for relex, and expect a 5 day more trip with 6 months is Northeast Asia. According the above-mentioned results, this study proposes meaningful suggestions for elementary school teachers, administrators and future studies. |
| Original Identifier: | 106KYIT0457014 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 83 |
| الاتاحة: | http://ndltd.ncl.edu.tw/handle/p5vm42 |
| رقم الانضمام: | edsndl.TW.106KYIT0457014 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |