Dissertation/ Thesis
The Influence of Innovativeness, Experiences and Tourist Imagery on the Willingness of Tourists to Revisit-Using Guangfu Village as an Example
| العنوان: | The Influence of Innovativeness, Experiences and Tourist Imagery on the Willingness of Tourists to Revisit-Using Guangfu Village as an Example |
|---|---|
| Alternate Title: | 創新、體驗與旅遊意象對重遊意願之影響－以光復新村為例 |
| المؤلفون: | YING-XUAN CHEN, 陳映宣 |
| Thesis Advisors: | MENG-JENG LIN, 林孟璋 |
| سنة النشر: | 2016 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 104 As a result of better national income per capita and quality of living, domestic tourism has prospered and the number of tourist attractions has also increased. In line with government promotion of cultural and creative industries, Taichung City Government has launched the “Young Entrepreneurs to Make Dreams Come True in Taichung” project to invite young people to start businesses in Star Villas (Tanzi District), Guangfu Village (Wufong District) and Shenji Village (West District) in Taichung City. The project mainly includes cultural and creative industries and e-commerce in which young people are more competitive. It is hoped that young entrepreneurs can bring innovativeness and new experiences to the region and help improve tourist imagery and willingness to revisit. This study is performed on visitors to Guangfu Village to understand the tourist imagery and willingness to revisit. This study is intended to examine the influence of innovativeness, experience and tourist imagery on the willingness of tourists to revisit. The objects are people who have visited Guangfu Village. Convenience sampling is adopted and 330 copies of questionnaires are administered. 330 valid copies are retrieved, making the valid survey response rate 100%. SPSS 21 statistical software is applied to conduct analysis and the results indicate: (1) innovativeness in Guangfu Village has significant positive influence on tourist imagery; (2) experiences in Guangfu Village has significant positive influence on tourist imagery; (3) innovativeness in Guangfu Village has significant positive influence on the willingness of tourists to revisit; (4) experiences in Guangfu Village has significant positive influence on the willingness of tourists to revisit; and (5) tourist imagery for Guangfu Village has significant influence on the willingness of tourists to revisit. |
| Original Identifier: | 104CYUT0121041 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 75 |
| الاتاحة: | http://ndltd.ncl.edu.tw/handle/8evj7y |
| رقم الانضمام: | edsndl.TW.104CYUT0121041 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |