Dissertation/ Thesis
Global Marketing Strategy in Information Technology Industry - A case study of IT Outsourcing Service Industry
| العنوان: | Global Marketing Strategy in Information Technology Industry - A case study of IT Outsourcing Service Industry |
|---|---|
| Alternate Title: | 資訊服務業全球行銷策略分析–以委外服務產業為例 |
| المؤلفون: | Wen-Hsiung Wu 吳文雄, 吳文雄 |
| Thesis Advisors: | Tung-Lai Hu, 胡同來 |
| سنة النشر: | 2014 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 管理學院經營管理EMBA專班 102 As long as there is no haughty advantages ... such as quality, cost, velocity is not any more the time of the competitiveness of enterprises, How to confront the fact ? How to sustain business improvement and innovation in the various professions and trades has become the significative elements in the rapidly changing global economic structure in the twenty-first century. Taiwan''s economic miracle is set up in the distinctive Taiwanese characteristics of thrift and frugality and could insight the position of global productive chain in Taiwanese industries by talented persons who set a network of developmental directions thirty years ago, As Mr. Li Guoding and other predecessors. They have explicitly listed energy, materials, information, automation as the major aspect of development in the industry. Apparently, there are still quite correct development that drive up a hubbub of prosperity in Taiwan''s economic development, But these four ones have intensified. In the latter period of "This Great Leap Forward Economic Times", Taiwanese companies face up to the facts of the flourishing rise abruptly in China, India, Southeast Asia, South Korea, Japan and other developed countries. The advantages of Taiwan''s industries are the fundamental capability of general business, How to keep and maintain sustainably leading competitive advantages in the Asia Pacific and worldwide is essential issue. The nation and companies will confront the problem of survival and eliminable campaign in the next few years. The study in the above-mentioned issues of the analysis in the IT (Information Technology Services Industry) will provide the mutual share in professional and objective conceptions, Such as how to take concerted proper actions and strategies upon coping with the problems of global marketing. This study analysis earnestly looks forward to having helpful for domestic entrepreneurs to develop in the global market distribution strategy. |
| Original Identifier: | 102TIT05627014 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 88 |
| الاتاحة: | http://ndltd.ncl.edu.tw/handle/bn7p4s |
| رقم الانضمام: | edsndl.TW.102TIT05627014 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |