Dissertation/ Thesis
The Effect of University Students' Perceptions of Corporate Social Responsibility (CSR) Activities on Trust toward Telecom Companies in Haiti
| العنوان: | The Effect of University Students' Perceptions of Corporate Social Responsibility (CSR) Activities on Trust toward Telecom Companies in Haiti |
|---|---|
| المؤلفون: | Claudel MOMBEUIL |
| Thesis Advisors: | Peter William OBrien |
| سنة النشر: | 2013 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 101 Much research has investigated the effects of consumers’ perceptions of corporate social responsibility (CSR) on trust across many industries. Some researchers consider CSR activities as a strategic tool that can influence consumers’ perceptions toward a firm, and can therefore have a significant effect on trust and the overall results of a firm. This quantitative research study investigated the effect of university students’ perceptions of CSR activities and their trust in the telecom companies in Haiti. The developing model of this study consisted of four variables: perceptions of CSR, trust, service quality, and satisfaction. Among these variables, perceptions of CSR was considered as the independent variable, and trust as the dependent variable. Furthermore, service quality and satisfaction were identified as moderating variables. A quantitative research method was used in this study. The data were collected by administering electronically a questionnaire using the online service of SurveyGizmo. University students who enrolled in the State University in Port-au-Prince (Haiti) were considered as the target respondents. A Pearson correlation analysis was conducted to test the relationship between perceptions of CSR and trust (first hypothesis), the relationship between perceptions of CSR and service quality (second hypothesis), and the relationship between perceptions of CSR and satisfaction (third hypothesis). For the fourth and last hypothesis, a hierarchical multiple regression analysis was conducted in order to find out how a combination of perceptions of CSR, service quality, and satisfaction could predict trust. The results of this study indicated significant and negative correlations between perceptions of CSR and trust, perceptions of CSR and service quality, and perceptions of CSR and satisfaction. However, the hierarchical multiple regression analysis showed a significant combination of perceptions of CSR, service quality, and satisfaction in the prediction of the level of trust. Based on the findings of this study, insights and suggestions for theoretical and managerial implications are provided while considering the limitations of this study. |
| Original Identifier: | 101ISU00121003 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 96 |
| الاتاحة: | http://ndltd.ncl.edu.tw/handle/kahnud |
| رقم الانضمام: | edsndl.TW.101ISU00121003 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |