Dissertation/ Thesis
What Is The Ideal Website?Need for Cognition as a Moderator between Website Interactivity and User Involvement
| العنوان: | What Is The Ideal Website?Need for Cognition as a Moderator between Website Interactivity and User Involvement |
|---|---|
| Alternate Title: | 如何設計理想的網路資訊傳播管道? 網路互動性對使用者涉入的影響: 認知需求的中介效果 |
| المؤلفون: | Yu-Ying Li, 李昱瑩 |
| Thesis Advisors: | Ling-Ling Wu, 吳玲玲 |
| سنة النشر: | 2011 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 99 This study examines how people process information and how interactivity effects information processing through three factors: control, direction of communication and synchronicity by exposing users to an interactive Web site compared to a non-interactive one. Given consistent information made available in eight different conditions, we attempted to examine if interactivity resulted in different situational involvements and thus cause different outcome on attitude and satisfaction. Moreover, we tried to uncover the factors of interactivity that contributes to positive/negative effects that strengthen/weaken the relation between interactivity, involvement, attitude and customer satisfaction. Finally, we take an individual difference variable—Need for Cognition into account, to distinguish if it has a moderating impact on the dependent variables under different interactivity conditions. |
| Original Identifier: | 099NTU05396006 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 61 |
| الاتاحة: | http://ndltd.ncl.edu.tw/handle/53764869692818327977 |
| رقم الانضمام: | edsndl.TW.099NTU05396006 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |