Dissertation/ Thesis
The Effects of Risk Perception , Population on Tourism Consumption Decision for Kaohsiung's Civil Servants
| العنوان: | The Effects of Risk Perception , Population on Tourism Consumption Decision for Kaohsiung's Civil Servants |
|---|---|
| Alternate Title: | 高雄地區公務人員風險知覺、人口特性對旅遊消費決策之影響 |
| المؤلفون: | Wan-Chen Wei, 魏琬臻 |
| Thesis Advisors: | 周百隆 |
| سنة النشر: | 2007 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 95 Pertaining to the influence of traveler’s value and subjective ideology, the formation of traveler’s decision process, the degree of traveler’s perception as well as variety favorite, and the traveler’s behavior attitude under different travel scenario, all of these mentioned above have already been carefully studied and examinated in the research of decision-making behavior of leisure travel consumption. But, further step forward, as for the influence on the risk perception in the inner heart of a consumer to the varied consumption decision behavior has not yet been detailedly and concisely studied in the related researches. Taiwan government has designed citizen travel card in order to effectively promote and implement the plan of increasing traveler number by double for domestic tourism. This research selects civil servants who have middle or higher income and frequently engage in leisure travel as respondents for the sake of increasing the stability of the research sample. By doing so, this research tries to study the relationship between the perception of travel risk of this group as well as the character of the population with the decision of travel consumption. In addition to that, this research decides the configuration of variety travel risk acknowledgement by analyzing factors, furthermore, through typical and related analyzing, multiple-regression analyzing the influence of variety configuration and the character of population to the different consumption decision behavior in order to improve the entire policy accordingly. |
| Original Identifier: | 095NKIT5218005 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 69 |
| الاتاحة: | http://ndltd.ncl.edu.tw/handle/22806972943291256101 |
| رقم الانضمام: | edsndl.TW.095NKIT5218005 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |