Dissertation/ Thesis
Structural changes in online retailing and the marketing mix: An analysis considering multichannel online retailing and voice dialog interfaces
| العنوان: | Structural changes in online retailing and the marketing mix: An analysis considering multichannel online retailing and voice dialog interfaces |
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| المؤلفون: | Naujoks, Tobias |
| Thesis Advisors: | Kirchgeorg, Manfred, Vilks, Arnis, HHL Leipzig Graduate School of Management |
| Publication Status: | publishedVersion |
| سنة النشر: | 2020 |
| المجموعة: | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Original Material: | urn:nbn:de:bsz:14-qucosa2-728737 |
| مصطلحات موضوعية: | Business-to-Consumer E-Marketplaces, channel-based price differentiation, marketing mix, multichannel online retailing, smart speakers, voice dialog interfaces, Business-to-Consumer Online-Marktplätze, kanalbasierte Preisdifferenzierung, Marketing-Mix, Multikanal-Onlinehandel, Smart Speaker, Voice-Dialog-Interfaces, info:eu-repo/classification/ddc/330, ddc:330 |
| الوصف: | The online retail environment is expanding, enhancing the possibilities for customers to shop online. On the one hand, a proliferation of online channels establishes a multichannel online retailing landscape, which offers customers more alternatives in terms of where to shop online. On the other hand, a change in the user interaction mode of existing customer touchpoints, from graphics to voice, creates new voice dialog interfaces, which enhance the way with regard to how customers can shop online. In this context, this publication-based dissertation aims to generate theoretical and practical contributions on these two most recent developments in online retailing, i.e., multichannel online retailing and voice dialog interfaces, to improve marketing mix decision-making. |
| Original Identifier: | oai:qucosa:de:qucosa:72873 |
| نوع الوثيقة: | Text Doctoral Thesis |
| اللغة: | English |
| ردمك: | 978-1-74324-842-3 1-74324-842-3 |
| الاتاحة: | https://slub.qucosa.de/id/qucosa%3A72873 https://slub.qucosa.de/api/qucosa%3A72873/attachment/ATT-0/ |
| Rights: | info:eu-repo/semantics/openAccess |
| رقم الانضمام: | edsndl.DRESDEN.oai.qucosa.de.qucosa.72873 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| ردمك: | 9781743248423 1743248423 |
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