Academic Journal
Deconstructing the Psychological Factors behind Brand Perceptions of Bottled Japanese Green Tea in Competitive Japanese Market
| العنوان: | Deconstructing the Psychological Factors behind Brand Perceptions of Bottled Japanese Green Tea in Competitive Japanese Market |
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| المؤلفون: | Christopher DEMETRAKOS, Itsuki NAKATO, Shannen ROMERO-PEREZ, Yasushi KYUTOKU, Ippeita DAN |
| المصدر: | International Journal of Affective Engineering. 2025, 24(1):115-127 |
| قاعدة البيانات: | J-STAGE |
| تدمد: | 21875413 |
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| DOI: | 10.5057/ijae.IJAE-D-24-00016 |