Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets

التفاصيل البيبلوغرافية
العنوان:	Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets
المؤلفون:	Sridhar, Karthik, Bezawada, Ram, Trivedi, Minakshi
المصدر:	Marketing Science, 2012 Jul 01. 31(4), 668-688.
URL الوصول:	http://dx.doi.org/10.1287/mksc.1120.0717
قاعدة البيانات:	JSTOR Journals

الوصف
تدمد:	07322399 1526548X
DOI:	10.1287/mksc.1120.0717