Academic Journal
Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing
| العنوان: | Two Roads to Updating Brand Personality Impressions: Trait versus Evaluative Inferencing |
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| المؤلفون: | Johar, Gita Venkataramani, Sengupta, Jaideep, Aaker, Jennifer L. |
| المصدر: | Journal of Marketing Research, 2005 Nov 01. 42(4), 458-469. |
| URL الوصول: | https://www.jstor.org/stable/30162395 |
| قاعدة البيانات: | JSTOR Journals |
| تدمد: | 00222437 |
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