Academic Journal
It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment
| العنوان: | It’s Too Pretty to Use! When and How Enhanced Product Aesthetics Discourage Usage and Lower Consumption Enjoyment |
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| المؤلفون: | WU, FREEMAN, SAMPER, ADRIANA, MORALES, ANDREA C., FITZSIMONS, GAVAN J. |
| المصدر: | Journal of Consumer Research, 2017 Oct 01. 44(3), 651-672. |
| URL الوصول: | https://www.jstor.org/stable/26570417 |
| قاعدة البيانات: | JSTOR Journals |
| تدمد: | 00935301 15375277 |
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