Psychophysiological and Memory Effects of Negative Political Ads: Aversive, Arousing, and Well Remembered

التفاصيل البيبلوغرافية
العنوان:	Psychophysiological and Memory Effects of Negative Political Ads: Aversive, Arousing, and Well Remembered
المؤلفون:	Bradley, Samuel D., Angelini, James R., Lee, Sungkyoung
المصدر:	Journal of Advertising, 2007 Dec 01. 36(4), 115-127.
URL الوصول:	https://www.jstor.org/stable/20460818
قاعدة البيانات:	JSTOR Journals

الوصف
تدمد:	00913367 15577805
DOI:	10.2753/JOA0091-3367360409