Academic Journal
Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes
| العنوان: | Nontarget Markets and Viewer Distinctiveness: The Impact of Target Marketing on Advertising Attitudes |
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| المؤلفون: | Aaker, Jennifer L., Brumbaugh, Anne M., Grier, Sonya A. |
| المصدر: | Journal of Consumer Psychology, 2000 Jan 01. 9(3), 127-140. |
| URL الوصول: | https://www.jstor.org/stable/1480407 |
| قاعدة البيانات: | JSTOR Journals |
| تدمد: | 10577408 |
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