Academic Journal
Can Mixed Emotions Peacefully Coexist?
| العنوان: | Can Mixed Emotions Peacefully Coexist? |
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| المؤلفون: | Williams, Patti, Aaker, Jennifer L. |
| المصدر: | Journal of Consumer Research, 2002 Mar . 28(4), 636-649. |
| Relation: | Patti Williams is James G. Campbell, Jr. Memorial Term Assistant Professor of Marketing at the Wharton School of Business, University of Pennsylvania, 3620 Locust Walk, 1400 Steinberg Hall‐Dietrich Hall, Philadelphia PA 19104‐6371 ( pattiw@wharton.upenn.edu ). Jennifer L. Aaker is associate professor of marketing and Fletcher Jones Faculty Scholar at the Graduate School of Business, Stanford University, Stanford CA 94305‐5015 ( aaker@gsb.stanford.edu ). The authors wish to thank Lauren Block, Anne Brumbaugh, Loraine Lau, Vicki Morwitz, and Lara Tiedens for their insights on this article. Finally, the authors extend thanks to David Glen Mick, Wayne Hoyer, and three reviewers for their many thoughtful comments and suggestions. |
| URL الوصول: | https://www.jstor.org/stable/10.1086/338206 |
| قاعدة البيانات: | JSTOR Journals |
| تدمد: | 00935301 15375277 |
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| DOI: | 10.1086/338206 |