Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?

التفاصيل البيبلوغرافية
العنوان:	Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?
المؤلفون:	Maziriri, Eugine Tafadzwa, Nyagadza, Brighton, Mabuyana, Brian, Rukuni, Tarisai Fritz, Mapuranga, Miston
المصدر:	Young Consumers, 2023, Vol. 24, Issue 5, pp. 615-648.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/YC-10-2022-1625
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	17473616
DOI:	10.1108/YC-10-2022-1625