Engaging consumers via online brand communities to achieve brand love and positive recommendations

التفاصيل البيبلوغرافية
العنوان:	Engaging consumers via online brand communities to achieve brand love and positive recommendations
المؤلفون:	Paruthi, Mandakini, Kaur, Harsandaldeep, Islam, Jamid Ul, Rasool, Aaleya, Thomas, George
المصدر:	Spanish Journal of Marketing -ESIC, 2022, Vol. 27, Issue 2, pp. 138-157.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/SJME-07-2022-0160
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	24449709
DOI:	10.1108/SJME-07-2022-0160