Academic Journal
Antecedents and outcomes of brand pride: moderating role of narcissism
| العنوان: | Antecedents and outcomes of brand pride: moderating role of narcissism |
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| المؤلفون: | Nandy, Subarna, Sondhi, Neena, Joshi, Himanshu |
| المصدر: | Spanish Journal of Marketing -ESIC, 2023, Vol. 27, Issue 1, pp. 98-116. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/SJME-04-2022-0083 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 24449709 |
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| DOI: | 10.1108/SJME-04-2022-0083 |