The influence of banner position and user experience on recall. The mediating role of visual attention

التفاصيل البيبلوغرافية
العنوان:	The influence of banner position and user experience on recall. The mediating role of visual attention
المؤلفون:	Muñoz-Leiva, Francisco, Faísca, Luís Miguel, Ramos, Célia M.Q., Correia, Marisol B., Sousa, Carlos M.R., Bouhachi, Marouan
المصدر:	Spanish Journal of Marketing -ESIC, 2021, Vol. 25, Issue 1, pp. 85-114.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/SJME-04-2020-0050
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	24449709
DOI:	10.1108/SJME-04-2020-0050