Academic Journal
Modeling of barrier in the adoption of omnichannel marketing: a case of Indian handloom industry
العنوان: | Modeling of barrier in the adoption of omnichannel marketing: a case of Indian handloom industry |
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المؤلفون: | Naik, M.K.P., Bhardwaj, Prabhas, Mishra, Vinaytosh |
المصدر: | Research Journal of Textile and Apparel, 2023, Vol. 28, Issue 4, pp. 857-878. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/RJTA-11-2022-0139 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 15606074 25158090 |
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DOI: | 10.1108/RJTA-11-2022-0139 |