Beyond the game: perceptions and practices of sports sponsorship in German SMEs

التفاصيل البيبلوغرافية
العنوان:	Beyond the game: perceptions and practices of sports sponsorship in German SMEs
المؤلفون:	Datson, Peter, Ozuem, Wilson, Howell, Kerry, Lancaster, Geoff
المصدر:	Qualitative Market Research: An International Journal, 2021, Vol. 24, Issue 5, pp. 632-652.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/QMR-12-2020-0148
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	13522752
DOI:	10.1108/QMR-12-2020-0148