Effect of discount frame on consumer responses: moderation of psychological distance and product nature

التفاصيل البيبلوغرافية
العنوان:	Effect of discount frame on consumer responses: moderation of psychological distance and product nature
المؤلفون:	Wang, Bo, Xie, Tingting
المصدر:	Marketing Intelligence & Planning, 2023, Vol. 41, Issue 6, pp. 810-833.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/MIP-10-2022-0481
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	02634503
DOI:	10.1108/MIP-10-2022-0481