Academic Journal
An emoji-based metric for monitoring consumers’ emotions toward brands on social media
| العنوان: | An emoji-based metric for monitoring consumers’ emotions toward brands on social media |
|---|---|
| المؤلفون: | Moussa, Salim |
| المصدر: | Marketing Intelligence & Planning, 2019, Vol. 37, Issue 2, pp. 211-225. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/MIP-07-2018-0257 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 02634503 |
|---|---|
| DOI: | 10.1108/MIP-07-2018-0257 |