Differences between stayers, switchers, and heavy switchers : A study in the telecommunications service market

التفاصيل البيبلوغرافية
العنوان:	Differences between stayers, switchers, and heavy switchers : A study in the telecommunications service market
المؤلفون:	Moreira, Antonio Carrizo, Silva, Pedro Miguel, Moutinho, Victor F.
المصدر:	Marketing Intelligence & Planning, 2016, Vol. 34, Issue 6, pp. 843-862.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/MIP-07-2015-0128
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	02634503
DOI:	10.1108/MIP-07-2015-0128