Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction

التفاصيل البيبلوغرافية
العنوان:	Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction
المؤلفون:	Wang, Edward Shih-Tse, Hu, Fang-Tzu
المصدر:	Journal of Research in Interactive Marketing, 2021, Vol. 16, Issue 2, pp. 292-309.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/JRIM-09-2020-0194
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	20407122
DOI:	10.1108/JRIM-09-2020-0194