Does consumer empowerment enhance brand page stickiness? The role of brand page experience and brand love

التفاصيل البيبلوغرافية
العنوان:	Does consumer empowerment enhance brand page stickiness? The role of brand page experience and brand love
المؤلفون:	Mostafa, Rania B., Sobhy Temerak, Mohamed
المصدر:	Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 6, pp. 1136-1154.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/JRIM-06-2023-0192
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	20407122
DOI:	10.1108/JRIM-06-2023-0192