Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory

التفاصيل البيبلوغرافية
العنوان:	Revisiting the impact of consumers' need for touch on webrooming intention: the perspective of maximizing mindset theory
المؤلفون:	Hsieh, Jung-Kuei, Kumar, Sushant
المصدر:	Journal of Research in Interactive Marketing, 2023, Vol. 18, Issue 4, pp. 688-708.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/JRIM-02-2023-0056
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	20407122
DOI:	10.1108/JRIM-02-2023-0056