Redefining brand hijacking from a non-collaborative brand co-creation perspective

التفاصيل البيبلوغرافية
العنوان:	Redefining brand hijacking from a non-collaborative brand co-creation perspective
المؤلفون:	Siano, Alfonso, Confetto, Maria Giovanna, Vollero, Agostino, Covucci, Claudia
المصدر:	Journal of Product & Brand Management, 2021, Vol. 31, Issue 1, pp. 110-126.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/JPBM-03-2020-2780
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	10610421
DOI:	10.1108/JPBM-03-2020-2780