Strategic business decision making: the use and relevance of marketing metrics and knowledge management

التفاصيل البيبلوغرافية
العنوان:	Strategic business decision making: the use and relevance of marketing metrics and knowledge management
المؤلفون:	Melović, Boban, Dabić, Marina, Vukčević, Milica, Ćirović, Dragana, Backović, Tamara
المصدر:	Journal of Knowledge Management, 2021, Vol. 25, Issue 11, pp. 175-202.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/JKM-10-2020-0764
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	13673270
DOI:	10.1108/JKM-10-2020-0764