Academic Journal
The roles of trait prudence and desire in consumer self-control for temptations
| العنوان: | The roles of trait prudence and desire in consumer self-control for temptations |
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| المؤلفون: | Aguirre-Rodriguez, Alexandra, Torres, Patricia |
| المصدر: | Journal of Consumer Marketing, 2023, Vol. 40, Issue 3, pp. 380-391. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JCM-12-2019-3537 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 07363761 |
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| DOI: | 10.1108/JCM-12-2019-3537 |