Academic Journal
When will people with low moral identity importance support a charitable cause?
العنوان: | When will people with low moral identity importance support a charitable cause? |
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المؤلفون: | Trump, Rebecca K., Newman, Kevin P. |
المصدر: | Journal of Consumer Marketing, 2024, Vol. 41, Issue 7, pp. 765-773. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JCM-06-2023-6081 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 07363761 20521200 |
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DOI: | 10.1108/JCM-06-2023-6081 |