Academic Journal
Measuring marketing performance: a better model
| العنوان: | Measuring marketing performance: a better model |
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| المؤلفون: | Pimenta da Gama, António |
| المصدر: | Journal of Business Strategy, 2023, Vol. 45, Issue 4, pp. 230-238. |
| URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/JBS-05-2023-0091 |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 02756668 |
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| DOI: | 10.1108/JBS-05-2023-0091 |