Academic Journal
New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19
العنوان: | New-normal Market Entry Mode for Pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19 |
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المؤلفون: | Priporas, Constantinos-Vasilios, Vellore-Nagarajan, Durga |
المصدر: | International Marketing Review, 2022, Vol. 40, Issue 5, pp. 906-935. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/IMR-12-2021-0363 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 02651335 |
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DOI: | 10.1108/IMR-12-2021-0363 |