Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets

التفاصيل البيبلوغرافية
العنوان:	Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
المؤلفون:	Arli, Denni, Gupta, Narain, Sardana, Deepak, Sharma, Piyush
المصدر:	International Marketing Review, 2022, Vol. 40, Issue 1, pp. 155-175.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/IMR-08-2021-0258
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	02651335
DOI:	10.1108/IMR-08-2021-0258