Academic Journal
Impact of product description and involvement on purchase intention in cross-border e-commerce
العنوان: | Impact of product description and involvement on purchase intention in cross-border e-commerce |
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المؤلفون: | Mou, Jian, Zhu, Wenlong, Benyoucef, Morad |
المصدر: | Industrial Management & Data Systems, 2020, Vol. 120, Issue 3, pp. 567-586. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/IMDS-05-2019-0280 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 02635577 |
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DOI: | 10.1108/IMDS-05-2019-0280 |