Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude

التفاصيل البيبلوغرافية
العنوان:	Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude
المؤلفون:	Schönberner, Jan, Woratschek, Herbert
المصدر:	International Journal of Sports Marketing and Sponsorship, 2022, Vol. 24, Issue 2, pp. 259-277.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/IJSMS-05-2022-0098
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	14646668
DOI:	10.1108/IJSMS-05-2022-0098