Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking

التفاصيل البيبلوغرافية
العنوان:	Metaphorical effects of advertising in different types of hotels: evidence from eye-tracking
المؤلفون:	Chen, Xianglan, Xiang, Bingqing, Bilgihan, Anil
المصدر:	International Journal of Contemporary Hospitality Management, 2024, Vol. 36, Issue 12, pp. 4192-4214.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/IJCHM-09-2023-1376
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	09596119
DOI:	10.1108/IJCHM-09-2023-1376