From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers

التفاصيل البيبلوغرافية
العنوان:	From killer bunnies to talking cupcakes: theorizing the diverse universe of virtual influencers
المؤلفون:	Gambetti, Rossella C., Kozinets, Robert V.
المصدر:	European Journal of Marketing, 2024, Vol. 58, Issue 13, pp. 205-251.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/EJM-12-2022-0948
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	03090566 17587123
DOI:	10.1108/EJM-12-2022-0948