Academic Journal
“Live in the present” or “focus on the future”: the effects of ambidextrous marketing capabilities on entrepreneurial performance
العنوان: | “Live in the present” or “focus on the future”: the effects of ambidextrous marketing capabilities on entrepreneurial performance |
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المؤلفون: | Li, Wei, Ming, Hewen, Song, Jianmin |
المصدر: | European Journal of Innovation Management, 2022, Vol. 27, Issue 4, pp. 1362-1380. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/EJIM-04-2022-0187 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 14601060 |
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DOI: | 10.1108/EJIM-04-2022-0187 |