Branding through visitors: how cultural differences affect brand co-creation in independent hotels in Iran

التفاصيل البيبلوغرافية
العنوان:	Branding through visitors: how cultural differences affect brand co-creation in independent hotels in Iran
المؤلفون:	Ranjbaran, Alireza, Shabankareh, Mohammadjavad, Nazarian, Alireza, Seyyedamiri, Nader
المصدر:	Consumer Behavior in Tourism and Hospitality, 2022, Vol. 17, Issue 2, pp. 161-179.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/CBTH-05-2021-0136
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	27526666 27526674
DOI:	10.1108/CBTH-05-2021-0136