What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality

التفاصيل البيبلوغرافية
العنوان:	What motivates viewers to purchase recommended products in live streaming? The moderating role of extroversion–introversion personality
المؤلفون:	Chang, Chun-Ming, Yen, Chiahui, Chou, Szu-Yu, Lo, Wen-Wan
المصدر:	Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 35, Issue 12, pp. 2983-3007.
URL الوصول:	http://www.emeraldinsight.com/doi/10.1108/APJML-07-2022-0582
قاعدة البيانات:	Emerald Insight

الوصف
تدمد:	13555855
DOI:	10.1108/APJML-07-2022-0582