Academic Journal
Factors affecting users' impulse purchases in online group buying: online consumer reviews, countdowns and self-control
العنوان: | Factors affecting users' impulse purchases in online group buying: online consumer reviews, countdowns and self-control |
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المؤلفون: | Sun, Jingjing, Li, Tingting, Sun, Shouqiang |
المصدر: | Asia Pacific Journal of Marketing and Logistics, 2023, Vol. 36, Issue 1, pp. 224-240. |
URL الوصول: | http://www.emeraldinsight.com/doi/10.1108/APJML-07-2022-0560 |
قاعدة البيانات: | Emerald Insight |
تدمد: | 13555855 |
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DOI: | 10.1108/APJML-07-2022-0560 |